What do your Facebook postings say about your business?
I belong to every Facebook groups imaginable that has to do with offering services to the expat and internationally minded community in Switzerland. I also belong to a fair share of regional mom and parenting groups, where services are also posted, if applicable to the Facebook community in question. Each day my feed is filled with cross-postings. That means if you make a mistake when you post in one group, it shows up everywhere. The latest winner of a cross-posting with a mistake in the headline, came up in 5 cross-postings.
But what does that mistake mean for your business? If it is a factual mistake, it could mean that you spend a lot of time cleaning up after your message goes live in the form of answering a lot of confused customer questions. It could also mean that you lose a new client before you have a chance to win them over in person. If your message wasn’t clearly written, the reader may ignore your message altogether. If it is really a messy mistake, a reader may go as far as to remove future messages from you from their newsfeed.